Curated by curiosity. Thought-piece content paired with the books and ideas that fit. From thought to cart.
A thought-piece content brand from Iamluthero. Every video is something I was just thinking about — a book, an idea, a story. The links below let you get the book or idea behind that video. No algorithm, no upsell. Just curated curiosity.
Public-domain classics, curated and republished under the IWJTA imprint — crisp typography, brand covers, the original text. Digital editions available now on Gumroad — paperback on Amazon + Bookshop.org coming soon.
Bookshop.org affiliate (10% to indie stores) launches with the first batch — notify me.
Quote tees, mugs, hats — each design pulled from a public-domain classic, attribution printed on. Print-on-demand via Printful. No inventory, just clean design and words that last.
First drop ships once Printful is wired up. 21 attribution-verified designs ready. Get early access →
All IWJTA content is on YouTube — subscribe there for every new "I was just thinking about…"
The home of IWJTA videos. Thought-pieces, tied to the books + products above.
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